With Instagram Stories, you can give them a snippet and get instant feedback to verify your idea and provide clarity on your next steps.

If you have an idea for a new series, a product, or anything else that would require your audience’s opinion, you don’t have to wait till the launch to get their response. With engagement features such as polls, questions, and quizzes, you can make sure you are always aware of your audience’s sentiments. And Stories put you in touch with your audience without anything in between. There’s no better way to understand how your audience is feeling than to ask them directly. So, while feed posts have a higher reach rate, Stories are still significant for your business. In fact, one-third of the top viewed Instagram Stories come from a business. With the number of people engaged in Stories every day, your business needs to include Instagram Stories in your social media strategy. And in a Facebook-commissioned survey, 58% of people said that they became more interested in a brand through Stories.

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